We have Twitter, we’ve Facebook, we now have MySpace, we Google+, and now we’ve got Badoo: a social network website for those you do not know. However. Although the title feels like a lyric in a scat song, Badoo is much more, and has now the possibility to create a big effect.

Badoo, established in London in 2006, will be the brainchild of Andrey Andreev, a Russian business owner whose additional jobs feature Mamba, the site that Badoo was developed, SpyLog, and started. But what just will it be?

Opinion about issue is actually broken down. Badoo is free of charge to make use of, but members “pay for prominence,” therefore they get advertised position on the webpage in exchange for a little charge. The fundamental purpose of Badoo, as explained of the web site’s tagline, will be “meet new-people.” Unlike the majority of social network web sites, Badoo is actually specialized in developing connections with others you never ever met, in place of maintaining associations with folks who’re already associates.

Despite the website’s self-proclaimed standing as a social networking system, but numerous imagine Badoo as a dating internet site. Lloyd cost, Badoo’s Director of promotion, is eager to get rid of that picture, perhaps in an attempt to widen the viewers when it comes to web site, but it is not leaving without a fight.

In a tale for TheNextWeb.com, Paul Sawers writes that he, like many, had heard that the site had been “for people wanting relationship.” “the complete feel of Badoo really does look extremely dating-oriented,” the guy includes. “for instance, element of the marketing and advertising mantra states: ‘Chat, flirt, mingle and have fun!’ Okay, it isn’t overtly about matchmaking, however it certainly leans a lot more towards a candle-lit meal for 2 than a-game of football making use of guys.” On top, it’s easy to see why so many people apparently think about Badoo as a dating website, but a tiny bit digging shows that the website has actually a lot more to provide.

Aided by mobile apps for Android and iOS, and GPS efficiency, Badoo puts an emphasis on satisfying new-people in your neighborhood, effortlessly blending social media, online dating sites, and location-based technology. Badoo also received the subject of next best app on Twitter in March within this season, behind CityVille and FarmVille, although it features since dropped multiple roles.

In a global that thrives on connectivity, a niche site like Badoo, that merges so many different technologies, features everything it requires to-be successful. And therefore much, the method appears to be working: as of yet, Badoo has doubled sizes before year, and from now on boasts “121 million users in 180 nations, a turnover of over $100m and an international head-count of 200 people who talk 25 dialects.”

To learn more about this personal matchmaking service look for all of our summary of Badoo.